Copy that picks a fight.
The site opens on a claim, the world is drowning in a sea of sameness, and backs it with a counter of 1,392,620 Apple look-alikes. For a startup, the argument goes, it is evolve or die.
PROJECTS02
Vawzen.
An agency site that refuses to look like everyone else’s.
Head of Product Engineering & DesignPROJECT CONTEXT
- COMPANY
- Vawzen
- LOCATION
- Tunis, Tunisia
- PERIOD
- 2020Present
- ROLE
- Head of Product Engineering & Design
- WEBSITE
- vawzen.org
01 / THE STARTING POINT
In a sea of sameness,build the twist.
Vawzen is a digital agency in El Aouina, Tunis. It shapes startups, then designs and builds the apps and websites they run on.
I have worked there as a full-stack developer since 2020. In the summer of 2023 we built the agency’s own website, the one project where the client is also the critic.
02 / THE PRODUCT IN PRACTICE
An agency site that argues for itself.
Motion written in-house.
The scroll interactions run on our own library, vz-scroll-interactions, published on npm. Owning the engine let the motion follow the copy instead of a template.
A brief in three steps.
“Let’s join forces!” opens a short guided brief: first your contact details, then the project’s primary goal, then the kind of project, from a mobile app or a website to an admin dashboard, a renovation, business automation or a full solution.
03 / A CLOSER READING
The same craft,for other people.
The same team carried that work to clients. For Artefact Studio, a four-language site with tours you can walk.
For CCI Services, between January and April 2025: a site with an on-demand AI chatbot and a blog that syncs with its social channels.
01Vawzen02Artefact Studio03CCI Services
04 / THE THROUGH LINE
Say it differently,then make it move.
The footer closes the argument the way the first screen opened it: “We push boundaries, question assumptions and get results. Ready?”